Quick Response (QR) Codes
According to "Tech Savvy Agents", the top 5 ways to use QR Codes for Real Estate:

1. Lawn Signs –
Consumers like to get as much information as humanly possible before calling a sales person. By placing the QR Code on your sign riders you will be providing potentially the hottest leads, those driving around looking for homes to buy, with all of the information needed about that property instantly. Price, interior photos and community info are typically things that a lawn sign does not provide and by leveraging a QR Code you are really giving the consumer what they want when they want it. Some Realtors would argue that there is no longer a need to call you if you give away all of that info through the QR Code on the sign. People work with people they like - they will like you more if you give them more of a reason to and stop holding back data that is easily obtained without you.

2. Business Cards –
Record a video that you upload to YouTube that is 100% specific to the fact that they got your business card and scanned it. The video should say “Thanks so much for taking the time to scan the QR Code on the back of my business card it was great meeting you in person…” then offer them up any other resources like your Facebook Page, Blog or Twitter account letting them know that you want to connect where THEY want to connect. In the video be sure to layover text with all of the other URL’s that would be relevant and mention that when it gets closer to the time for them to buy or sell hopefully they will remember that you leverage the latest technology both off line and online!

3. Direct Mail –
Tracking ROI through the mail is now actually very easy using QR Codes. If you do just listed cards use ours to send them to the mobile optimized site for that new listing. If you are looking to generate leads and new business you may also consider doing a video unique to the mail campaign similar to the above business card strategy. So for example you are mailing to Cypress Creek…start the video with “One of the things I love about working in the Cypress Creek area are the people…” Then obviously let them know that when the time comes to list they deserve to work with a Realtor who leverages the latest online and offline marketing.

Even include images and video of the neighborhood to really give it that hyper local touch. Again offer up all of your contact info and social media URL’s in the video and on the mail itself.

4. Property Flyers –
Considering all of the information about the listing is on the flyer right there in front of them I think that this is another opportunity to leverage video. If you have a full video tour of the home on YouTube link to that. If not create a GDI home tour, upload to YouTube and link to that. We have walked past 1000′s of real estate offices and have seen none of them leveraging this idea which again seems to fall into the no brainer category.

5. Your Vehicle –
The strategy with this QR Code should be similar to the business card. Again, address in the video that you link to that you appreciate them taking the time to scan the QR Code on your vehicle and that if they are looking for a tech savvy agent to help them with their buying or selling needs you are the one they should contact when they are ready.